A trade mark is any sign which distinguishes the goods or services of one business from those of another. It may, for example, be a word or words, letters, numerals, a logo, a picture, the shape of goods or its packaging, a sound or, in limited cases, a smell.
For most businesses, trade marks define the image and quality of their goods or services and serve as an indication of the source of those goods or services. They play an active role in influencing choice and enable customers to recognise particular products or services time after time.
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